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Both Zams and Ask Elephant sell AI agents that cut sales admin, update the CRM, and trigger follow-ups. Zams positions itself as a cross-stack "AI command center" with 100+ integrations, enterprise security, and high-volume automation. Ask Elephant positions around call-driven workflows for HubSpot-centric teams, packaging "agents" that listen to meetings, push updates into the CRM, and coach reps. If you need deep, cross-tool orchestration and governance, Zams is the safer enterprise bet. If your GTM revolves around HubSpot and conversational data, Ask Elephant gets you faster wins at a lower entry price.
The Rise of AI Sales Assistants
Sales teams want leverage, not more headcount. That's driving the explosion of AI sales assistants, software that automates the busywork so reps can focus on closing deals.
These tools promise to eliminate the hidden tax on revenue: updating CRMs, hunting for context across tools, and copying data between systems. Every click in a spreadsheet or search across Slack is time pulled away from selling.
Two key players are shaping this category: Zams and Ask Elephant. Both deliver AI agents that handle routine sales tasks, but they take fundamentally different approaches to automation and integration.
Companies at a Glance
Zams is an AI command center for B2B sales teams that connects to 100+ tools including Salesforce, HubSpot, Slack, Apollo, and Gong. Users give commands in plain English, and Zams executes multi-step workflows across their entire tech stack. The platform emphasizes enterprise governance and autonomous execution.
Ask Elephant focuses on HubSpot-centric agents that transcribe calls, auto-update CRM data, draft follow-ups, and coach deals. Their agents are packaged by role or use case, with heavy emphasis on call-driven triggers and meeting intelligence.
Core Differences Explained
Integrations: Cross-Stack vs. HubSpot-First
Zams integrates with 100+ business applications out of the box. This includes major CRM systems (Salesforce, HubSpot, Pipedrive), communication tools (Slack, Gmail, LinkedIn), sales apps (Apollo, Salesloft, Gong), and data platforms (Google Sheets, Snowflake). The breadth allows agents to move seamlessly between systems in a single workflow.
Ask Elephant has strong HubSpot alignment and marketplace presence, plus integration with Zoom. Their messaging centers heavily on HubSpot workflows and partner motions, making them ideal for HubSpot-native organizations but potentially limiting for mixed-CRM environments.
Agent Models: Orchestration vs. Conversation-Driven
Zams positions around autonomous execution and orchestration across tools. Their AI agents can run scheduled automations, multi-step workflows, and complex data operations without human intervention. Examples include enriching leads from multiple data sources, updating CRM records, and triggering follow-up sequences, all from a single natural language command.
Ask Elephant packages agents by role with heavy emphasis on call analysis. Their agents listen to meetings, extract insights, sync custom fields to HubSpot, and provide deal coaching based on conversation data. The trigger surface is primarily meeting-driven rather than scheduled or system-based.
Feature Comparison Table
Pricing and ROI Comparison
Zams offers tiered pricing starting with Essentials at $1,000/month for up to 10 users and 10,000 tasks monthly. Their Ultimate plan at $3,000+/month includes unlimited users and up to 1,000,000 tasks monthly, plus advanced governance features. All plans include sales-assisted onboarding and varying levels of support.
Ask Elephant shows transparent per-user pricing with Essential at $25 per user per month and Unlimited at $99 per user per month.
ROI considerations: Zams customers report saving 20+ hours per week and achieving 3x quota attainment. One customer, Shipskart, attributed $10M in ARR added without increasing headcount by automating their quote processes. Ask Elephant's ROI centers on call efficiency and CRM data accuracy, though specific metrics aren't as prominently featured.
Which One Should You Choose?
Choose Zams If You Need:
- Cross-tool orchestration beyond a single CRM with integrations spanning your entire tech stack
- Enterprise governance with SOC 2 compliance, audit logs, and role-based access controls
- Scheduled, autonomous workflows that run without human intervention
- Multi-system data operations like enriching leads from Apollo while updating Salesforce and notifying Slack
- Revenue operations at scale with teams handling thousands of leads and complex deal flows
Choose Ask Elephant If You Need:
- HubSpot-first automation with agents specifically designed for HubSpot workflows
- Call-driven insights that transcribe meetings and automatically update CRM fields
- Faster time to value with transparent pricing and immediate trial access
- Deal coaching based on conversation analysis and meeting intelligence
- Simpler deployment for teams already centered around HubSpot and Zoom
The Future of AI Sales Assistants
The evolution from point solutions to command centers is inevitable. While today's tools might automate specific tasks, scheduling, note-taking, or data entry, the future belongs to platforms that can orchestrate entire workflows across your tech stack.
Why cross-stack orchestration wins: Modern sales teams use 10+ tools daily. The friction isn't in any single tool, it's in moving data and context between them. As AI agents become more sophisticated, the platforms that can seamlessly connect and automate across this entire ecosystem will deliver the most value.
This trend favors solutions like Zams that are building toward true workflow orchestration rather than point solutions optimized for single tools or functions. However, specialized solutions like Ask Elephant can excel by going deep on specific use cases and providing exceptional user experiences within their domain.
FAQs
What is the difference between Zams and Ask Elephant?
Zams is a cross-platform AI command center that automates workflows across 100+ business tools, while Ask Elephant focuses on HubSpot-centric agents that analyze calls and update CRM data based on meeting insights.
Does Zams integrate with HubSpot?
Yes, Zams integrates with HubSpot as part of their 100+ app ecosystem. They can automate workflows that involve HubSpot plus other tools in your stack.
How secure is Zams?
Zams maintains SOC 2 Type II certification, GDPR and HIPAA compliance, data encryption in transit and at rest, and enterprise-grade access controls with audit logging.
How much time can AI sales assistants save?
Zams customers report saving 20+ hours per week per rep. Ask Elephant focuses on call efficiency and CRM accuracy improvements, though specific time savings vary by implementation.
Conclusion
Both Zams and Ask Elephant represent the future of sales automation, AI agents that cut admin work so reps can focus on revenue. Ask Elephant excels for HubSpot-centric teams that want call intelligence and meeting-driven workflows at transparent pricing. Zams is the stronger choice for enterprises needing cross-stack orchestration, advanced governance, and autonomous workflow execution.
The decision comes down to your tech stack complexity and scale requirements. For HubSpot-native operations with call-heavy processes, Ask Elephant delivers focused value. For complex, multi-tool environments requiring enterprise controls, Zams provides the orchestration layer that scales with your growth.
Every hour your team spends in admin is revenue left on the table. Let Zams fix that. Book a demo today and see how the AI command center approach transforms your sales operations.
About the Author
Nirman Dave is CEO and co-founder of Zams. He previously built Obviously AI (a no-code ML platform) and was recognized in Forbes 30 Under 30. Nirman started coding as a teen and has built 200+ applications, combining machine learning expertise with deep understanding of sales operations challenges.
