Sales teams waste an average of 10+ hours weekly copying data between Apollo, Gong, and Clay, according to Gartner's sales automation research. What if your prospecting tool, call intelligence platform, and research database could talk to each other automatically?
Zams eliminates this productivity drain through native integrations that connect Apollo, Gong, and Clay into a unified command center. Instead of manually logging call notes, updating contact records, or exporting enrichment data, sales professionals execute complex workflows with simple English commands. This guide reveals exactly how these integrations work, what data flows between platforms, and how to reclaim those lost hours.
Why Sales Teams Struggle With Disconnected Tools
The modern sales stack creates an operational nightmare. Apollo manages prospecting sequences, Gong captures call intelligence, and Clay handles lead enrichment, but none of these platforms communicate effectively. The result is predictable: sales reps spend more time on administrative tasks than selling.
Consider the typical workflow after a discovery call. A rep listens to the Gong recording, manually copies key points into Apollo, updates the contact stage, then exports data to Clay for additional enrichment. Each handoff introduces delays and errors. Important context gets lost. Follow-up sequences run with outdated information.
Zams solves this through intelligent automation that spans your entire sales stack. When a Gong call ends, relevant insights automatically update Apollo contact records, trigger follow-up sequences, and initiate Clay enrichment workflows. No manual intervention required.
Does Zams Really Connect With Apollo, Gong, and Clay?
Yes, Zams integrates natively with all three platforms through secure API connections and OAuth authentication. Unlike workflow tools that require complex if-then configurations, Zams uses AI agents that understand plain English commands and orchestrate multi-step processes automatically.
The integration architecture enables bidirectional data flow. Zams doesn't just pull information from these platforms; it actively writes data back, updates records, triggers sequences, and coordinates actions across your entire sales ecosystem. This creates a true command center where sales teams control their entire tech stack from one interface.
Authentication happens through industry-standard protocols. Apollo uses API key authentication, while Gong and Clay leverage OAuth 2.0 for secure access. All connections maintain enterprise-grade security with encryption in transit and at rest, ensuring your sensitive sales data remains protected.
How Does the Apollo Integration Actually Work?
The Apollo integration establishes a secure API connection that gives Zams complete access to your prospecting workspace. This includes contact databases, email sequences, engagement tracking, and lead status management.
Sales teams can trigger Apollo actions directly through Zams without opening the Apollo platform. Adding prospects to sequences, pulling contact details, or checking email engagement happens through conversational commands. For example, saying "add all qualified leads from today to my enterprise sequence" executes that entire workflow automatically.
The real power emerges in automated workflows. When Zams identifies a high-intent signal (like multiple email opens or a pricing page visit), it can automatically move that prospect into a different Apollo sequence, update their lead score, and notify the account executive. The integration handles sequence management, contact enrichment, and engagement tracking without manual oversight.
Email engagement data flows back to Zams automatically. Opens, clicks, replies, and bounce rates sync in real time, enabling Zams to make intelligent decisions about follow-up timing and messaging. This creates a responsive prospecting system that adapts to buyer behavior.
What Can You Do With the Gong Integration?
Gong's conversation intelligence becomes actionable across your entire sales stack through Zams. The OAuth integration provides access to call recordings, transcripts, conversation topics, action items, and deal risk indicators.
After each call, Zams automatically extracts key insights: pricing discussions, competitor mentions, identified pain points, stated next steps, and buying signals. These insights don't just sit in Gong; they flow into Apollo contact records, trigger Clay research workflows, and update CRM fields.
The integration enables sophisticated call preparation. Before your next meeting with Acme Corp, Zams can pull previous Gong call notes, summarize key discussion points, highlight unresolved objections, and surface relevant competitive intelligence. All this context appears in seconds, ensuring every conversation builds on previous interactions.
Deal risk detection becomes proactive. When Gong identifies concerning signals like budget concerns, stakeholder disengagement, or competitor interest, Zams can automatically alert the sales manager, trigger additional research in Clay, and adjust the Apollo follow-up sequence. This prevents deals from slipping through the cracks.
How Does Clay Enrichment Flow Through Zams?
Clay's research and enrichment capabilities integrate seamlessly into broader Zams workflows. The API connection allows Zams to access Clay tables, trigger enrichment processes, and incorporate research data into automated sequences.
Lead enrichment becomes fully automated. When a new prospect enters your CRM, Zams can trigger Clay enrichment workflows, wait for data population, then use that enriched information to personalize Apollo outreach. Company size, technology stack, recent funding, hiring signals, and intent data all flow automatically from Clay into your prospecting sequences.
The integration supports complex research workflows. If a Gong call reveals interest in a specific feature, Zams can trigger Clay to research similar customers who use that feature, identify commonalities, and populate talking points for the next conversation. This level of contextual research would take hours manually but happens in seconds through automation.
Clay data updates propagate across all connected platforms. When Clay identifies a job change for one of your prospects, that update flows to Apollo (pausing irrelevant sequences), appears in your next Gong call prep, and triggers re-engagement workflows. Your data stays current automatically.
What Data Actually Flows Between These Platforms?
Understanding the specific data types that sync between platforms helps teams design effective workflows. Zams supports dozens of data fields and actions, with both real-time and scheduled sync options.
Contact and Account Information
Contact enrichment happens continuously across all three platforms. Email addresses, phone numbers, and LinkedIn profiles discovered in Clay automatically populate Apollo contact records and sync to your CRM. Account data including company size, industry, technology stack, and firmographic details from Clay enrich both Apollo accounts and provide context for Gong call preparation.
Lead scoring becomes comprehensive by combining signals from multiple sources. Apollo engagement metrics, Gong conversation sentiment, and Clay intent data merge into unified lead scores that update automatically. This eliminates the manual work of checking three platforms to assess prospect quality.
Conversation Intelligence and Follow-Up
Gong conversation data transforms from passive recordings into active workflow triggers. Call transcripts, identified action items, competitor mentions, and deal risks automatically flow from Gong into relevant Apollo contact records and Clay research tables.
Zams extracts specific insights from calls and routes them appropriately. If a prospect mentions a competitor, Zams can trigger Clay research on that competitor and add competitive talking points to your Apollo sequence. Pricing objections get logged, feature requests flow to product teams, and next steps convert into scheduled tasks.
Sequence Management and Triggers
Apollo sequence enrollment becomes dynamic and context-aware. Prospects can be automatically enrolled, paused, or removed from sequences based on Gong call outcomes or Clay data signals. When Gong detects high buying intent, Zams immediately enrolls that prospect in a high-priority sequence. If Clay identifies a job change, Zams pauses the current sequence and initiates re-engagement.
This creates responsive prospecting that adapts to buyer behavior rather than following rigid schedules. Sequences adjust based on engagement, call outcomes, and enrichment data, maximizing relevance and conversion rates.
How to Build Cross-Platform Automations in Plain English
The transformative power of connecting Apollo, Gong, and Clay through Zams emerges when building workflows that span all three platforms. Instead of creating separate automations in each tool, describe what you want in natural language and Zams orchestrates the entire process.
Complete Lead-to-Close Workflows
Consider a complete sales workflow: Clay identifies a target account meeting your ideal customer profile, Zams creates Apollo contacts, enrolls them in a personalized sequence, and prepares research briefs for your first call. After the Gong call completes, Zams extracts action items, updates Apollo contact fields, sends follow-up emails, and schedules next steps.
This entire cycle runs without manual intervention. You might configure it by saying "When Clay identifies a Series B SaaS company with 50-200 employees using Salesforce, create Apollo contacts for the VP Sales and CRO, enroll them in my enterprise sequence, and prepare a call brief including their tech stack and recent funding." Zams translates that single command into a sophisticated multi-step workflow.
Real-Time Signal Monitoring
Zams monitors data across Apollo, Gong, and Clay and sends intelligent notifications to Slack when important events occur. Instead of checking three platforms for updates, your team receives consolidated alerts.
Configure Zams to notify your Slack channel when a prospect opens an Apollo email three times in one day, or when Gong detects buying language in a call, or when Clay identifies a funding event at a target account. These cross-platform signals help teams act on opportunities immediately rather than discovering them hours or days later.
The notification logic can be sophisticated: "Alert me when a prospect in my enterprise sequence has opened three emails in 24 hours AND had a call where Gong detected high intent AND Clay shows they recently hired a VP of Sales." This level of signal combination would be impossible to monitor manually.
Is This Integration Secure and Compliant?
Enterprise sales teams handle sensitive customer data, so security matters when connecting platforms. Zams maintains enterprise-grade security standards for all integrations and data flows, detailed on the Zams security page.
All data transmitted between Zams and connected platforms uses TLS 1.3 encryption. Data at rest is encrypted using AES-256, and Zams doesn't store raw call recordings or sensitive contact information longer than necessary to execute your workflows. Access logs track every data interaction for audit purposes.
Enterprise Compliance Standards
Zams maintains SOC 2 Type II certification and operates in compliance with GDPR, CCPA, and HIPAA regulations. When you connect Apollo, Gong, and Clay through Zams, all data handling adheres to these frameworks automatically.
The platform includes built-in data retention controls, comprehensive audit logs, and data processing agreements that extend to your connected integrations. Your Apollo contact data, Gong call transcripts, and Clay research remain compliant as they flow through Zams workflows, protecting your business from regulatory risk.
Granular Permission Controls
Zams provides field-level control over what data can be accessed and modified in each platform. Configure permissions that restrict which Apollo fields Zams can update, which Gong calls it can access, and which Clay tables it can modify.
Role-based access controls let you define different permission levels for team members. Sales reps might access workflows that read data from all three platforms but only write to specific fields, while sales operations has full read-write access. This prevents accidental data corruption while enabling automation.
What Does Zams Integration Pricing Look Like?
Zams integrations with Apollo, Gong, and Clay are available across different pricing tiers. All plans include core integration connections; you can authenticate all three platforms on any Zams plan. For complete pricing details, visit Zams pricing.
The number of automated workflows, data sync frequency, and advanced features vary by tier. The free tier includes basic integrations allowing up to 100 automated actions per month across connected platforms. This works well for individual sales reps testing the platform.
Growth tier plans remove action limits, enable real-time data syncing (versus hourly syncs on free plans), and unlock advanced workflow features like conditional logic and multi-step automations. Most teams with active Apollo sequences and regular Gong calls need the Growth tier for daily operations.
Enterprise customers gain priority API rate limits, dedicated integration support, custom data mapping, and advanced security features like single sign-on. Enterprise plans also include white-glove onboarding to design optimal workflows across Apollo, Gong, and Clay for your specific sales process.
How Teams Actually Use These Integrations to Drive Revenue
Sales teams using Zams to connect Apollo, Gong, and Clay report saving 10-15 hours per week on administrative tasks while improving data quality and response times. By eliminating manual data entry and tool-switching, reps spend more time building relationships and closing deals.
The unified command center approach means sales professionals access everything they need in one place with one command. Prospect research from Clay, engagement history from Apollo, and call insights from Gong all appear together, creating contextual awareness that leads to better conversations.
Real customer results demonstrate the impact, featured in Zams customer case studies. One SaaS company increased their pipeline conversion rate by 23% after implementing Zams to coordinate Apollo sequences with Gong call outcomes. Another eliminated 12 hours of weekly admin work per rep by automating data flow between Clay enrichment and Apollo prospecting.
Why Zams Beats Manual Integration Attempts
Teams sometimes try connecting these platforms through Zapier or custom scripts. These approaches fail because they lack intelligence. Zapier workflows break when data formats change, require constant maintenance, and can't make contextual decisions.
Zams uses AI agents that understand your sales process and adapt to changing conditions. Instead of rigid if-then logic, Zams interprets intent and executes multi-step workflows intelligently. When a Gong call reveals unexpected information, Zams adjusts the follow-up sequence appropriately rather than following a predetermined script.
The platform also handles error recovery automatically. If Apollo temporarily becomes unavailable, Zams queues the pending actions and executes them once connectivity restores. With manual integrations, these failures require human intervention to resolve.
Conclusion: Transform Your Sales Stack Into a Unified System
Disconnected tools create disconnected workflows. When Apollo, Gong, and Clay operate in silos, sales teams spend hours copying data, lose context during handoffs, and miss opportunities that slip through the cracks.
Zams eliminates these problems by connecting your entire sales stack into an intelligent command center. Native integrations enable bidirectional data flow, automated workflows span all three platforms, and AI agents handle the administrative work that used to consume your day. The result is a sales organization that operates faster, with better data, and more time focused on revenue-generating activities.
Ready to stop copying data between platforms and start closing more deals? Start your free 14-day Zams trial and experience how integrated sales automation should work. You'll connect Apollo, Gong, and Clay in under 10 minutes with no credit card required. Learn more about how Zams transformed from Obviously AI in our company story.
Frequently Asked Questions
Can Zams trigger actions across Apollo, Gong, and Clay in one workflow?
Yes, Zams creates unified workflows where a single command triggers actions across all three platforms simultaneously. You can build workflows that enrich a lead in Clay, add them to an Apollo sequence, and prepare a Gong call brief from one natural language instruction. This eliminates the need to manually coordinate between platforms.
How long does initial data synchronization take?
Initial sync typically completes within minutes for most datasets, with real-time updates occurring instantly once established. Syncing 10,000 Apollo contacts might take 5-10 minutes, while smaller databases sync almost immediately. The exact timing depends on your data volume and API rate limits.
Do I need separate subscriptions to Apollo, Gong, and Clay?
Yes, Zams connects to your existing subscriptions but doesn't replace them. You'll need active accounts with each platform. Zams acts as the automation layer that orchestrates workflows across all three, maximizing the value of your existing tool investments.
Can I control which team members access data from each platform?
Absolutely. Zams includes role-based permissions that control which users can access data from Apollo, Gong, or Clay and what actions they can perform. Create different permission sets for SDRs, account executives, and sales operations to ensure appropriate access levels.
What happens if one integration temporarily disconnects?
Zams monitors connection health for all integrations and notifies you immediately if any platform becomes disconnected. Workflows that depend on the disconnected platform pause automatically, and Zams queues pending actions to execute once connectivity restores. This prevents data loss and ensures workflow continuity.
How does Zams compare to Zapier for connecting these platforms?
While Zapier requires manual workflow building with rigid if-then logic, Zams uses AI agents that understand context and intent. Zams can make intelligent decisions based on data patterns, adapt to changing conditions, and execute complex multi-step processes from simple English commands. This eliminates the maintenance burden and enables more sophisticated automation.
Is Zams suitable for small sales teams or only enterprise?
Zams works for teams of all sizes, with pricing tiers designed for different needs. Small teams can start with the free tier (100 actions/month), while growing teams typically use Growth plans for unlimited actions and real-time syncing. Enterprise features like custom data mapping and dedicated support are available for larger organizations.
Can Zams handle custom fields in Apollo, Gong, and Clay?
Yes, Zams supports custom fields across all integrated platforms. During setup, you map your custom fields to Zams workflows, enabling the platform to read and write data to any field you've created. This flexibility ensures Zams adapts to your unique sales process rather than forcing you into a template.
About the Author
Nirman Dave is CEO and co-founder of Zams. He previously built Obviously AI (a no-code ML platform) and was recognized in Forbes 30 Under 30. Nirman started coding as a teen and has built 200+ applications, combining machine learning expertise with deep understanding of sales operations challenges
