Do more with Pardot integration

Zams integrates with Salesforce Pardot to give sales teams access to real time engagement data. Reps can see which contacts are interacting with email campaigns, landing pages, and gated assets, all without leaving their sales dashboard. This integration connects sales activity to marketing signals, allowing teams to time follow ups based on real account engagement rather than delayed reports.

When a lead engages with a Pardot campaign, Zams can create a new record automatically. This record includes campaign source, engagement type, and any tracked behavior that helps the sales team qualify and prioritize. Automating this flow removes manual data entry and ensures sales never miss a marketing-qualified lead.

For organizations using multiple business unit structures in Salesforce Pardot, Zams allows you to map the right data streams to the right teams. This ensures that account engagement insights stay relevant to each sales group, whether by product, geography, or industry. Teams can manage access through role-based account settings to ensure segmentation and privacy are respected.

Zams can track Pardot activity like email opens, form submissions, and repeat visits, then use those patterns to prompt follow ups. Whether a contact downloads an ebook or revisits a pricing page, Zams turns that signal into an automated task for the assigned rep. This keeps pipeline movement consistent without relying on manual review.

Zams uses account engagement data from Pardot to surface which accounts are most active, most recently engaged, or most likely to convert. This helps sales teams focus their efforts where it matters most. Reps can filter and sort based on engagement scores and view the full activity trail within their existing workflows, making outreach smarter and better timed.